Last month’s recap ended by citing one expert’s opinion (John Kirk) that the future of Apple is potentially intimately entwined with acoustics. His article, “Apple’s Future is Ear” from Tech.pinions provided a detailed analysis of the historical and current events leading to his conclusion. It’s obviously a clever title. To summarize, the author thinks that Apple is paving the way for an audio user interface accessed through the soon to be released Apple AirPods. This is not as far fetched as it sounds. Siri had an early lead in this area and currently Amazon’s Echo and Google’s Now personal assistants are gaining popularity. What didn’t do well was the visually based system called Google Glass. Due to its invasive nature, people who wore them became known as “Glassholes.”
With all the negative press about Apple these days, I was concerned that Kirk’s lengthy analysis might be fundamentally flawed so I took the time to carefully reread the almost 7,000 word post. I came away even more convinced that the naysayers do not understand Apple’s core values when it comes to innovation. Buried right in the middle of Kirk’s article is the section called “Socially Awkward.” In it, he says “Don’t fool yourself into thinking that resistance to the new AirPods is anything new. There has never been a meaningful change that wasn’t resisted by self-righteous, holier-than-thou, know-it alls” and goes on to list the “technologies” that have fallen into the same category such as the cell phone, Walkman, radio, automobile, bicycle, phonograph, and kaleidoscopes, and books. “Novels were considered to be particularly abhorrent. In 1938, a newspaper ran an article with some top tips for stopping your kids from reading all the time.”
It’s true that Siri is not up to the job yet, but as Kirk points out, Apple has always had a long-term plan and the benefits would transform the technology world… again. A few of the benefits of an AirPods based interface could include:
- Walking instructions – Which are in their infancy, but on their way… It’s not a good idea to look at a screen while walking.
- Spatial awareness – They’ll remind us to take the mail with us when we leave the house, and to buy toilet paper when we pass by the local supermarket.
- Contextual awareness – Sensors in the device will know if we are in conversation and will break in only with the most important verbal notifications.
Kirk mentions many more and the quotes he uses to support his assertions are wonderful. The entire piece is a far cry from the negative knee jerk reactions that are filling the Apple news outlets lately. Overall, the Tech.pinions website seems to be true to its name. It has “the singular vision of providing the technology industry with quality opinion based columns.” They also explain that they “only allow contributions by those who have credible, respected, original, authoritative and informed opinions on the technology industry.” From the balanced, high quality articles they post, I believe them.