I received a strange email the other day. No, not THAT kind of strange email, Google filters those nicely, thank you. It was from a company called Dynamedion advertising “Your Music Played by a Symphonic Orchestra.” Here is a link to a PDF of the email: Dynamedion. I am not sure why I received this, but strangely I was attracted to the idea from a social media standpoint. For a company to think that they could market an “orchestral recording service” was intriguing. They made it so easy with their three step process (http://www.dynamedion.com/orchestra/).
You can pay online, send them an MP3, then “lean back and wait” for the final product. They create the orchestration for a 66 piece orchestra, they hire the musicians, they book the space, they do the recording, all while you “lean back and wait.” The email was well done, starting with a short testimonial from composer and ending with a list of impressive credits. They even have an online cost calculator (http://www.dynamedion.com/orchestra/oors) lets you know exactly how much a 66 piece orchestra costs based on the number of minutes of music, etc. FYI, it costs about $900 / minute of music.
If Dynamedion can help a non-musician understand the process of recording an orchestral session, any niche technology company can find a way to develop an interest in their product or service, no matter how complex. Next up, examples of repurposing existing marketing materials and integrating them with simple social media tools.