As I mentioned in a recent monthly recap, I’ve been shocked by the reactions to the Apple Watch. They range from ridiculous to the surreal to everything in between. Here are a few more examples:
- A comedic (but embarrassingly amateur) WSJ video review, “What Living with the Apple Watch Is Actually Like.”
- The “serious” WSJ video review, “Apple Watch: The Only Smartwatch Worth Buying” which is a bit more balanced.
- A horror story constructed entirely from actual sentences in reviews of the Apple Watch. It even includes the links to the articles each sentence was taken from.
Whether you like the idea of wearable technology or not, my favorite quote was from Lauren Goode’s review on ReCode, “But Apple Watch is not a cure-all, and it’s likely not a timepiece you will pass down to your grandkids. It is a well-designed piece of technology that will go through a series of software updates, until one day, years from now, when the lithium ion battery can no longer hold much of a charge and it won’t seem as valuable to you.”
Apple is walking the razor’s edge of change. They envisioned and successfully built the first commercially viable touch screen smartphone. Even if you prefer Android or Windows Phone, it’s hard to imagine the world without them. With billions in the bank, Apple can afford to take major risks that other companies can’t, but with an increasingly competitive marketplace even for niche technology companies, is there a middle path?
The answer is yes, but if a company does not have this mindset as part of its corporate culture, it is very difficult to develop. It requires a sort of “start-up” mentality that can live inside a successful, probably conservative, company. In the acoustics and vibration field, several companies have made the shift including:
- Dewesoft – A wide range of advanced, reasonably priced, DAQ and analysis solutions
- National Instruments – Very low cost, “commodity,” DAQ and powerful analysis
- Faber Acoustical – Advanced signal processing for smartphones
- DTS – Amazing small and capable DAQ and analysis software
The next post in this series will provide some tips on how to create and nurture a project that walks “the razor’s edge of change.”