The title of this post comes from a 1985 Steve Jobs quote in Playboy magazine, “Making an insanely great product has a lot to do with the process of making the product, how you learn things and adopt new ideas and throw out old ideas.” He said this only a year after the release of the first Macintosh. Fast forward 21 years and you can find a similar quote in the recent Washington Post interview of Tim Cook, “Tim Cook, the interview: Running Apple ‘is sort of a lonely job’.” Cook commented, “The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way – enrich people’s lives.” The similarity is exciting because it highlights a concept that has withstood the test of time and has resulted in products that have truly changed the world.
August’s posts explored the idea of insanely great products from a variety of perspectives.
- “Exploring the Digital Ocean of Cloud Computing” featured a company called Digital Ocean that provides virtual servers for software developers which run in the cloud. While their core value, “Love is what makes us great” is my favorite, “striving for simple and elegant solutions” has certainly resulted in amazing products.
- “What Cameron Learned From 10 Years of Doing PR for Apple” was a reminder that despite recent criticism, Apple still adds value to a massive number of customers and, just as importantly, consistently communicates that value effectively.
- Finally, “Is Google Heading Down the Same Path as Yahoo?” explored the challenges that Google is facing in light of Yahoo’s recent demise. There are definitely some “insanely great products” at Google (Search, AdWords, Gmail, Maps, etc.), but the concept is far from a corporate philosophy.
Obviously not every company needs to be an Apple to change the world. Even imitators fulfill an important role in technological advancement. For example, many people prefer Android over IOS for good reasons. It is often considered more customizable with many hardware options available at a much lower cost. However, there would be no Android without the breakthroughs that the iPhone pioneered such as the multi-touch touchscreen, IOS, and the App Store. Today Apple continues to be a pioneer in new areas that have expanded beyond pure technology such as the environment, social responsibility, shifting investor focus to longer term thinking, and protecting individual privacy.
What is critical is the positive intent and focus on improvement and advancement. It sounds cliche, but it is the one thing that separates humans from the other species where survival is the primary focus. If you have one more minute, watch this moving Apple ad called, “The Human Family.” The final line is beautiful and appropriate: “We are more alike, my friends, than we are unalike.” (From a poem by Maya Angelou.)
The Original Apple Newton and the iPhone 1
Photo courtesy of Blake Patterson from Alexandria, VA, USA (CC BY 2.0)