En Septiembre cerca de 200 empleados celebraron la apertura de Apple Vía Santa Fe en México. Fotos como esta demuestran la forma en la tecnología puede salvar las diferencias culturales. Esto es especialmente importante hoy cuando parece que el mundo se ha vuelto más dividido.
Translation: In September about 200 employees celebrated the opening of Apple Via Santa Fe in Mexico. Photos like this show how technology can bridge cultural differences. This is especially important today when it seems the world has become more divided.
Even the website for the new store has that familiar Apple look and feel with the same kinds of support services and workshops. Several years ago, the region I managed included Mexico and I found professionals in that country to be very similar to the US. The biggest difference was the way they treated their equipment. With fewer resources and higher prices, equipment that was decades old looked brand new despite constant use.
However, the new Apple store in Mexico and the two year old store in Brazil are the only two stores in Central / South America (versus 286 stores in the US). While the reasons for this are based on complex economic, cultural, and political issues, it still highlights how technology can create a common ground that transcends perceived differences. Obviously Apple is only a small part of this, especially when Google’s estimated 80% worldwide mobile operating system market share and Microsoft’s desktop dominance is factored in. Also, Google’s amazing “Translate” capability is rapidly breaking down barriers to global communication. I’ve added the Google Translate plugin to the right hand column of this website if you’d like to try it.
What is needed next is awareness of global issues. It’s an especially critical issue in the United States where xenophobia is widespread. Less than 50% of US citizens have a passport! Earlier this month, the post “Apple Watch: Don’t Forget to Breathe” explored the contribution that the new “Breathe” app for the Apple Watch is making. It reminds people to take a minute for “mindful breathing” a couple times a day. Now imagine if global mindfulness were added to the equation. It’s certainly something we all share as humans. As the immortal John Lennon wrote in his eponymous song, “You may say I’m a dreamer, but I’m not the only one. I hope someday you’ll join us and the world will live as one.”